LAHORE: Peshawar Zalmi, one of the most popular franchises in the Pakistan Super League (PSL), has tapped social media sensation Jannat Mirza as their official digital ambassador. The team made the announcement on its social media channels Friday, revealing that the TikTok star will play a key role in Zalmi’s online promotional campaigns throughout the upcoming 10th season of the PSL.
Known for her massive following and engaging content, Mirza’s collaboration with the franchise is expected to boost fan engagement and bring fresh energy to Zalmi’s digital presence. The move highlights the growing trend of sports teams leveraging social media influencers to connect with younger audiences and expand their reach.
With the PSL’s milestone 10th edition on the horizon, Zalmi’s partnership with Mirza signals an exciting push toward innovative fan interaction and digital marketing strategies.
Lahore: In a strategic move to deepen its connection with younger audiences, Peshawar Zalmi has partnered with Jannat Mirza—one of Pakistan’s most influential social media personalities—as their official digital ambassador. With millions of followers across platforms, Mirza’s massive reach and relatable content make her an ideal fit to amplify the franchise’s digital presence.
The collaboration, announced ahead of PSL’s landmark 10th season, underscores Zalmi’s commitment to innovative fan engagement. By teaming up with a viral sensation like Mirza, the franchise aims to energize its social media campaigns, attract a new wave of supporters, and solidify its bond with Pakistan’s digitally savvy youth.
As the league continues to grow, such partnerships highlight how PSL teams are embracing modern marketing strategies—leveraging star power beyond the cricket field to keep fans hooked both on and off the pitch.
Peshawar Zalmi Bolsters Star Power with Mahira Khan as Brand Ambassador
Peshawar Zalmi has elevated its brand appeal by naming Mahira Khan—Pakistan’s beloved actress and global icon—as its official ambassador. The move adds a new layer of glamour and prestige to the franchise as it gears up for the much-anticipated HBL Pakistan Super League (PSL) Season 10.
Historic Kickoff for HBL PSL X
The tenth edition of the league begins with a blockbuster clash between defending champions Islamabad United and two-time winners Lahore Qalandars at Rawalpindi Cricket Stadium on Friday night. The opening ceremony, set to dazzle fans before the first ball is bowled, promises a spectacular start to what is poised to be the most thrilling PSL season yet.
Tournament Schedule & Format
Running from April 11 to May 18, HBL PSL X will feature 34 high-octane matches, including three action-packed double-headers on April 12, May 1, and May 10. The remaining fixtures will be single-header night games, all starting at 8 PM PKT, while the three afternoon matches will commence at 4 PM PKT.
Fans across Karachi, Lahore, Multan, and Rawalpindi can look forward to a carnival of cricket as the league brings world-class T20 entertainment to major venues nationwide. With star power on and off the field, PSL X is set to deliver unforgettable moments for cricket enthusiasts.
